Modeling Choice Behavior for New Pharmaceutical Products

Modeling Dynamic Choice Behavior of Customers

A central task in operations is demand estimation, which provides high quality inputs for assortment planning and revenue management (RM). For simplicity, many models in practice assume that each product has its own independent demand stream. However, if products are substitutes, then the demand for a given product will be a function of the set of alternatives available to consumers when they m...

Teenager’s Preferences and Choice Behavior towards Branded Or Unbranded Products

The focus of this research istowardexamining the teenager’s preferences and choice behavior; furthermore assess the preferences of the teens towards branded and unbranded products and their awareness regarding branded/Unbrandedproducts. Information was collected from 320 different school students in Pakistan related to the mature group 13-19 years old. The main purpose of the research was conce...

[Challenges to new regulations of pharmaceutical products in Peru].

British Pharmaceutical Products

Bayer's Pharmaceutical Products